Powerful Features to Supercharge Your Facebook Pixel Tracking
Transform your WordPress site into a conversion-tracking powerhouse with Pixelavo’s comprehensive feature set—from basic pixel implementation to advanced server-side tracking.
Comprehensive Event Tracking for Every Need
Track the entire customer journey from first visit to repeat purchase with Pixelavo’s powerful event tracking system.
Checkout & Purchase Tracking
Initiate Checkout Event PRO
Track when visitors initiate the checkout process, enabling better optimization of checkout conversion rates.
Purchase Event Tracking PRO
Accurately track completed purchases with detailed order information for optimized ROAS.
Add To Cart Tracking PRO
Monitor when users add products to their cart for targeted cart abandonment campaigns.
Content Engagement Tracking
View Content Event Tracking
Track users viewing product pages, blog posts, and landing pages to understand content performance.
Search Event Tracking
Monitor on-site search queries to understand user intent and improve product discoverability.
View Category Event Tracking
Track category page views to understand shopping patterns and optimize category organization.
Media & Video Tracking
YouTube Video Tracking PRO
Track engagement with embedded YouTube videos including play, pause, and completion events.
Vimeo Video Tracking PRO
Monitor engagement with Vimeo videos to optimize video content strategy.
Self-Hosted Video Monitoring PRO
Track engagement with self-hosted videos to understand viewer behavior patterns.
User Behavior Tracking
Page Scroll Tracking
Monitor how far visitors scroll through your pages to optimize content placement.
Time on Page Monitoring
Track how long visitors spend on each page to identify engaging content.
Track Customize Product PRO
Monitor when customers customize products to understand popular configurations.
Link Interaction Tracking
Track Internal Link Clicks PRO
Monitor clicks on internal links to understand user navigation patterns.
Track External Link Clicks PRO
Track outbound links to measure referral traffic and partner link performance.
Track Remove From Cart PRO
Monitor when items are removed from cart to understand product objections.
Form & Conversion Tracking
Track Forms
Monitor form submissions for Contact Form 7, Fluent Forms, and WPForms plugins.
Track Downloads
Track file downloads to understand which resources are valuable to your audience.
Track Complete Registration
Monitor user registrations to optimize sign-up flow and conversion rates.
Seamless E-commerce Integration
Pixelavo works flawlessly with the most popular e-commerce platforms, giving you powerful tracking capabilities without complicated setup.
WooCommerce Integration
Pixelavo provides seamless integration with WooCommerce, making it one of the best Facebook Pixel plugins for WooCommerce users looking to enhance Facebook Analytics and improve targeted advertising.
- Track all purchase events with complete order data
- Monitor Add to Cart, Initiate Checkout, and Purchase events
- Capture product customization events for better targeting
- Include product categories and tags in event parameters
- Track coupon usage and shipping method selection
Easy Digital Downloads Integration
Pixelavo supports Easy Digital Downloads (EDD), allowing digital product stores to leverage Facebook Pixel Events and track conversion data with accuracy for better targeted advertising.
- Track digital product purchases with complete order data
- Monitor download events to understand product engagement
- Capture discount code usage for promotion performance tracking
- Track customer purchase history for repeat buyer campaigns
- Advanced server-side tracking to bypass ad blockers
Subscription Tracking
Pixelavo provides comprehensive tracking for subscription-based business models, allowing you to monitor the complete subscription lifecycle and optimize your marketing efforts.
- Track Subscription Created events for new subscribers
- Monitor Subscription Renewed events to track retention
- Capture Subscription Cancelled events to understand churn
- Include subscription plan details in event parameters
- Create custom audiences based on subscription status
Advanced Capabilities for Power Users
Take your Facebook tracking to the next level with Pixelavo’s advanced features designed for marketing professionals and data-driven businesses.
Multiple Pixel Support
Track data across different ad accounts or campaigns by adding multiple Facebook Pixels to your website.
- Add unlimited Facebook Pixels to your website
- Assign specific events to different pixels
- Track performance across multiple ad accounts
- Segment tracking for different marketing teams
Advanced Matching
Enable Advanced Matching for all events to increase attributed conversions by up to 10% and campaign reach by 20% through improved retargeting.
- Match website visitors to Facebook users
- Send hashed user data for secure identification
- Increase conversion attribution accuracy
- Expand your retargeting audience size
Exclude Bouncing Visitors
Prevent bouncing visitors from triggering Facebook pixel events using Time Delay settings, ensuring more accurate tracking data.
- Set custom time delays for event firing
- Improve data quality by filtering out quick bounces
- Customize delay settings per event type
- Exclude specific user roles from tracking
Additional User Information
Include HTTP referrer, user language, post categories, and tags as event parameters to build more precise custom audiences.
- Track HTTP referrer to know traffic sources
- Send user language for localization targeting
- Include content categories in event parameters
- Track purchase details like coupon codes and shipping
Traditional Pixel vs. Conversions API
Pixelavo gives you the best of both worlds by implementing both browser-side tracking and server-side tracking for maximum data accuracy.
| Features | Free Forever | Pro Recommended |
|---|---|---|
| Standard Event Tracking Popular |  | |
| WooCommerce Integration | | |
| Server-Side Tracking (CAPI) Popular | | |
| Add to Cart & Purchase Events |  | |
| Multiple Pixels Support | | |
| Subscription/Refund Events | | |
| Internal/External Link Clicks | | |
| Time-on-Page & Scroll Events | | |
| Advanced Matching | | |
| Custom Audience Creation | | |
Facebook Conversions API Integration
Future-proof your tracking with Pixelavo’s seamless implementation of Facebook’s Conversions API, delivering accurate data even in the face of browser restrictions and ad blockers.
Why Facebook Conversions API Matters
The Facebook Conversions API (formerly known as the Server-Side API) sends your website’s conversion data directly to Facebook’s servers, bypassing browser-based tracking methods like the Facebook Pixel.
As privacy regulations evolve and browser tracking becomes more restricted, server-side tracking ensures your advertising data remains accurate and reliable. Pixelavo makes implementing this advanced technology simple, with no coding required.
Multiple Pixel Support
By bypassing browser-based tracking, the Conversions API ensures all conversion data is captured accurately, even if a user’s browser blocks the Facebook Pixel.
Increased Privacy
The Conversions API sends data directly to Facebook’s servers, reducing the amount of user data shared with third-party trackers and improving user privacy and security.
Greater Control
Track and send custom data points to Facebook, giving you greater flexibility and control over how you track and optimize your advertising campaigns.
Reduced Data Loss
Because the Conversions API relies on server-to-server communication, you can reduce the risk of data loss due to issues like browser crashes or network outages.
Frequently Asked Questions
Got questions about Pixelavo? Here you’ll find clear answers to the most common queries about setup, features, and troubleshooting—so you can get started with confidence.
What is Pixelavo and how does it work?
Pixelavo is a WordPress plugin that connects your website to Facebook’s advertising platform through the Pixel and Conversions API. It tracks user interactions and sends them to Facebook for better ad targeting and measurement.
Can I customize Pixelavo’s tracking settings?
Yes! You can control which events are tracked, create custom events, exclude user roles, delay events, and more—all through a simple dashboard.
Can I track custom events and conversions?
Absolutely. With Pixelavo Pro, you can track any custom interaction like form submissions, video views, scroll events, and more.
Is Pixelavo compatible with other analytics tools?
Pixelavo focuses on Facebook tracking, but it works alongside other analytics tools like Google Analytics, Hotjar, and more.
How do I select specific pages for tracking?
You can easily include or exclude pages, posts, and custom post types through the plugin settings.
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Server-Side Tracking
WooCommerce Integration
Multiple Pixels Support
Custom Event Tracking